Unibet recorded a record turnover of € 457 million in the past year, more than 13 percent more than in 2014. This is evident from the annual figures that the company announced this morning.
But especially the figures for the last three months of 2015 are delightful. Turnover grew by 43 percent compared to the year before. Adjusted for the rise in the pound sterling, the increase was even 57 percent.
In the last quarter of 2015, 921,150 people took a gamble at Unibet. In the third quarter that was only 570,360 players.
Part of this spectacular growth is due to the acquisitions of British bookmaker Stan James and online casino iGame, which have a large pool of loyal players. But the Unibet and Maria.com brands also performed well with a 26 percent increase in sales.
Sports betting, in particular, remains a growth market for Unibet: players bet 21 percent more in the past year than in 2014. Casino revenue grew by a modest 8 percent.
Strangely enough, net profit in 2015 fell by almost 40 percent to € 71.8 million converted. In particular, higher gambling taxes and higher marketing costs fell.
Senior boss Henrik Tjärnström (photo) indicates that countries with a regulated, legal gambling market are becoming increasingly important for Unibet:
'Markets with a local licensing system now account for 34.4 percent of our total revenue, compared to 28.4 percent in the third quarter of 2015. The United Kingdom, the largest regulated gambling market in the world, is now our largest regulated market. "
Investors responded enthusiastically to the figures. The Unibet Group Plc share, listed on the Stockholm stock exchange, is currently nearly 8 percent higher at 87.65 Swedish Krona.
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