"This is the first half of the year since the end of 2017 that we are at full strength again with fourteen branches. That has a positive effect on the figures, "said CEO Erwin van Lambaart at the announcement of the figures.
These two new locations contributed to the favorable result that Holland Casino achieved in the first half of 2019:
- The turnover amounted to € 354 million (+ 12% compared to the same period a year ago).
- The net profit amounted to € 32.5 million (+ 13%).
- The number of visits increased by 9 percent.
- Spending per visit increased by 3 percent.
Holland Casino also reports that the figures for July and August look good and that the positive trend seems to be continuing.
Holland Casino 2020
Shortly after taking office in March 2016, Van Lambaart launched a new long-term strategy for the casino chain, named Holland Casino 2020.
The strategy includes new hospitality, a better loyalty program and innovative game concepts, such as the Experience Zone at Holland Casino Utrecht.
According to Van Lambaart, Holland Casino 2020 is already providing better figures:
"The upward trend is also the result of the strategic choices we have made in our long-term strategy. That way we make our company future-proof and we prepare ourselves for the challenging competitive conditions that we face and will face. "
Holland Casino will open a second Experience Zone in the last quarter of this year, probably in Scheveningen. At the start of 2020, a third location will receive the concept.
Photo: Gaming in Holland.
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