LeoVegas, a company that mainly offers mobile casino games to play for free or for money, has started a collaboration with Swedish ice hockey legend Mats Sundin, it is announced on January 18, 2018. Sundin has become world champion several times, has won several gold medals and is a member of the Hockey Fall of Fame. Now he is also the ambassador of the online casino company LeoVegas.
Better position in Canada for LeoVegas
Mats Sundin is well known in Canada, where he has been playing for a number of years. By entering into a partnership with the ice hockey legend, LeoVegas hopes to gain a better position in this country. By linking someone to the brand that the Canadians look up to, the company hopes to gain more brand awareness and a better image in the country. Whether this will actually work, remains to be seen. It is clear, however, that LeoVegas is working hard on the road, also outside of Canada.
Share revenue cooperation to your own charity
Mats Sundin has not just started a collaboration with LeoVegas. For example, he had one condition for his new role at the company, namely that part of the proceeds from his collaboration with LeoVegas goes to his own charity. This charity is also called the Sundin Fellowship Foundation.