Not entirely unexpected
That Unibet stops as the main sponsor is not completely out of the blue. The cooperation would only be continued if the new Gambling Act had been introduced. This is not yet the case: the Senate still has to agree to this new law. The treatment of the law was planned for the beginning of 2017, but it is now taken into account at the beginning of 2018.
By ending the sponsorship, the entire collaboration between Unibet and the KNWU ends. The cooperation would run until 2020 and delivered a sum of 1.75 million euros per year for the cycling association. To date, Unibet has not been allowed to advertise due to regulations. For example, Unibet was not mentioned on the bright orange cycling T-shirts. The KNWU is now looking for a new suitable main sponsor. The union indicates that they have not found it yet.
New gambling law
With the introduction of the new gambling law, Dutch citizens can legally gamble in online casinos. Read here what the most important developments are about the new law on gambling.