No fewer than 53 Dutch startups are heading to Las Vegas for CES this week, it was announced today January 9, 2018. CES is a large American consumer electronics fair, where startups get the chance to present themselves to a large audience. Together, the Dutch startups share the Holland Startup Pavilion at Sands Expo, the whole being named Dutch Tech Improving Our Lives. The pavilion will be opened by Prince Constantijn. Gary Shapiro, the CEO of the Consumer Technology Association, is also involved in this opening.
Wide range of Dutch startups
The Dutch startups who register for the event in Las Vegas are involved in various projects. Some companies focus on robotics, others on innovative ideas for healthcare. Online security, an increasingly important theme, is also reflected in the startups' projects. Examples of these startups are Aryzon, Athorn, Grasp, Hugsy and Breath in Balanz.
Increasingly international offer
In recent years, the offer of the Consumer Electronics Show in Las Vegas has become increasingly international. Where previously American companies were often chosen, there are now more and more international companies introducing their products here. It is the second time that a specific Netherlands Startup & Innovation Pavilion will be opened during the event. Last year the opening was provided by Minister Kamp.