A few days ago, the UK Gambling Commission, also known as the UKGC, published its new gambling participation and perception report. Among other things, this report shows that British gamblers are gambling on mobile devices such as tablets and smartphones more than ever. The research also shows that many gamblers do not follow online casinos on social media. They want to gamble online at a specific casino, but are not interested in the messages from the relevant casino on Facebook or Twitter.
Some interesting figures
The UKGC report shows that 45 percent of respondents gambled at least once in the previous four weeks of the survey. This is a lot, but the percentage for 2016 was even higher. This year, 48 percent of respondents had gambled shortly before the UKGC survey. Of all respondents, 31 percent participate in the National Lottery. This means that 14 percent of respondents gambled online in the four weeks before the survey.
Gambling on the laptop, tablet or smartphone
The respondents who gamble mainly do this on the laptop (50 percent). However, the share of the laptop has fallen since 2016. This year, 60 percent of respondents still gambled on the laptop. The share of the smartphone has just increased. No less than 39 percent of online gamblers gamble on his or her smartphone. If you add the gamblers with a tablet to this, the percentage goes up to 51 percent.
Less and less gambling takes place on the fixed computer (desktop). Probably many people who used to be at the computer switched to the smartphone or tablet. The use of the smartphone for online gambling has gone up by 10 percent. Why British gamblers make more use of the smartphone and tablet to take a chance is unknown.
At non-British gambling companies, the increase in smartphone gambling is also being noticed. At an online gambling company like Oranje Casino where you might not expect that with a somewhat older user group.